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Set up a Live Shopping campaign

A Live Shopping campaign holds timing, products, replies, and streaming destinations for one live show.

YOU WILL LEARN

How to create a Live Shopping campaign and complete each setup step before your live show.

BEFORE YOU START

  • Products in Sprii, imported through your webshop integration or added by hand for Sprii Checkout
  • The show start time and exact order deadline
  • If you choose a scheduled Facebook event, keep its announced time aligned with this campaign. Event creation is a separate Facebook task: Create and promote a Facebook Live event.

Create the campaign

  1. In Sprii, go to Campaigns Sprii campaigns selected in the sidebar
  2. Click New campaign New campaign button in Sprii
  3. Click Live stream.

    New campaign menu with Live stream, Prerecorded live and Social Media Post

The campaign opens on its step list. Work down the steps before your live show.

Sprii campaign step list

Set the timing

  1. Open Timing Sprii campaign step timing selected in the sidebar
  2. Set When will you go live? to the show start time. For native Facebook or Instagram live, set timing to cover when you will actually stream and avoid overlapping live campaigns on the same Page.

    Live start time field in campaign setup
  3. Set How long will you be live? to your best estimate.

    Enabled approximate live duration selector, showing the illustrative Pick end time state
  4. Set Order deadline to the exact date and time new reservations should stop. Timing changes save automatically.

    Enabled Order deadline date and time controls with blank illustrative placeholders

Important: Choosing a preset duration can prefill the order deadline. Check the date and time saved on the campaign. That saved deadline stops new reservations and is separate from the end of your live show.

Add products

  1. Open Products Sprii campaign step products selected in the sidebar
  2. Click Add, then Product from catalog.... If your webshop is connected, this is where you select its products. With some integrations, including PrestaShop, this same option is named Webshop product... instead. Select the products and click Add products with the selected count.

    Add menu with Product from catalog, New campaign product and Import
  3. If you use Sprii Checkout and need a product that is not in your catalog, click New campaign product.... Enter Product name, Price and Inventory, then click Create.

    New campaign product choice in Products Add menu
  4. Open the product details. Type a code in Add buy codes, click Add or press Enter, then click Save. Alternatively, use the Buy codes dropdown to assign codes; that action saves immediately.

    Add buy codes field in campaign product details

    Buy codes dropdown for assigning a product code

For comment-to-buy, a shopper's comment needs the campaign's purchase word and the product's buy code. If the product needs a size or another required choice, the shopper must choose it before the order becomes a reservation. To change variant codes, see Edit your variant buy codes.

Edit replies

  1. Open Replies Sprii campaign step replies selected in the sidebar
  2. Open and edit any reply template that should differ for this live show, then click its dialog’s Save. Inline link or button-label edits save when changed or when you leave the field.

    Campaign Replies editor on reservation reply tab

Changes here stay with this campaign and do not change the Page's default templates. For a message used by one product, see Set up Unique Messages.

Add a competition

Open Competitions Sprii campaign step competitions selected in the sidebar

Competitions are available only when enabled for your Page. Poll works only during a live show. For setup, see Set up gamification for a live show.

Choose channels

  1. Open Channels Sprii campaign step channels selected in the sidebar
  2. To use a post you have already published, follow Connect a social media post to Sprii.

    Channels card for connecting an existing social media post

Choose streaming destinations

  1. Open Streaming Sprii campaign step streaming selected in the sidebar
  2. For Instagram, complete the matching setup guide below before choosing its destination. InstaSprii supports streaming from the Host App to Facebook and Instagram together. Native Instagram streaming does not use Sprii’s Control Center.
  3. For a stream sent through Sprii, turn on each destination for this live show. Destination changes save immediately. Native Facebook or Instagram streaming uses the campaign timing; it does not require enabling these destinations.

Streaming Destinations example with Facebook Page selected and Instagram Producer unselected

The picture is one example: Facebook is selected and Instagram Producer is off. Choose the destinations for your show.

Each streaming destination is available only when enabled for your Page. For Instagram, see Set up InstaSprii for the automated route or Stream to Instagram from Sprii for the manual route.

Adjust campaign settings

Open Setup Sprii campaign step setup selected in the sidebar

Change only the settings this campaign needs. Fields and checkboxes save automatically; controls depend on your Page and checkout setup:

  • Buy codes sets the campaign's purchase word. It starts with the value in Page settings.

    Buy codes field in campaign setup
  • Reminders: set up the intended Page group, its required messages and clear signup wording before inviting customers. Only customers who have opted in belong to the reminder audience. The existing default reminder message works; no campaign-specific customization is required. Opening or starting a native live campaign does not automatically send it. See Set up reminders for group setup and sending to the intended audience.

    If this show needs extra information, themed wording or another special message, turn on Customize reminder message, then click Customize message.... Edit the message and click Edit message to save.

    Customize reminder message toggle on
  • "Like" reservations asks Meta to like a qualifying comment after a reservation succeeds. It does not apply to Instagram live comments and can stop after repeated failures Like reservations toggle on
  • Allow product quantity lets shoppers request more than one of the same product. Inventory and per-customer limits still apply Allow product quantity toggle off
  • Use webshop integration appears when your Page has an active, enabled webshop integration. Use it for webshop checkout; turn it off only when the campaign uses Sprii Checkout Use webshop integration toggle on
  • Hide currency on product signs removes the currency symbol from printed product signs Hide currency on signs toggle off

Set up message orders

  1. Open Setup Sprii campaign step setup selected in the sidebar > Advanced.
  2. To sell through direct messages, turn on Message inbox campaign Message inbox campaign toggle off

The inbox setting saves immediately.

Important: Only one campaign on a Page can have Message inbox campaign active. Turning it on for another campaign turns it off on the first. For the Instagram Story workflow, see Sell through Instagram Stories.

Check readiness

  1. Open Overview Sprii campaign step overview selected in the sidebar
  2. Resolve any campaign step that is not ready.

Campaign Overview example showing its setup steps ready

The picture is an example; your steps depend on this campaign’s setup. Once its required steps are ready, the campaign is prepared for your show.

Limitations

Important: A number in a product or variant buy code can be read as a quantity when Allow product quantity is on. Avoid numeric codes when you use quantities.

  • The saved Order deadline stops new reservations. Checkout completion uses a separate time limit.
  • If the Page setting for deleted comments is on, deleting the source comment cancels an unpaid reservation. It does not affect a paid order.
  • Webshop controls depend on the checkout setup used by the campaign.


Need help? Contact Sprii Support