Competition Campaign Guide

A competition campaign is a powerful way to boost engagement on your site. The more comments, likes, and shares your post receives, the more visibility your content and ultimately, your live shopping events will get.

Last updated: March 2025
Applies to: All Sprii users
Category: Customize your live stream

Table of contents

1. Create Eye-Catching Content

2. Keep It Personal

3. Make the Rules Clear

Writing the Perfect Competition Text

Setup Instructions

Create Eye-Catching Content

The visual is the most important part of your campaign. Make sure your image or video is attention-grabbing and encourages people to stop scrolling.

Keep It Personal

People engage more with authentic content, so feature someone from your company. A friendly face makes the competition feel more inviting and trustworthy. The more personal, the better!

3. Make the Rules Clear

Use badges, bold text, or overlays to ensure your audience instantly understands:
- This is a competition
- What they can win
- How to participate

A clear and compelling competition post will drive more engagement and excitement—leading to greater reach and more viewers for your lives!

Example image: 

Writing the Perfect Competition Text

Your text should be clear, informative, and engaging, guiding your followers on how to participate.

🔹 Hook them in the first 1-3 lines – these are the most important! Grab attention immediately.
🔹 Explain how to participate – keep it simple and easy to understand.
🔹 Use emojis ✨🎉💬 – they help break up text and make the post more eye-catching.

Example text:

🚨 COMPETITION TIME! 🚨

How many water bottles do you see in this image? 💧👀

Drop your guess in the comments using only numbers 🔢👇 We will pick the winner on our next live show!

Ready, set, GUESS! ⏳🔥

Setup Instructions

Need help setting up your competition?

Check out our step-by-step guide here: https://help.sprii.io/gamification-module

This guide will walk you through everything you need to set up competitions.