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Create and promote a Facebook Live event

Schedule a public live video event on your Facebook Page, prepare the broadcast separately and, if you want, promote the event.

Before you start

Use a Facebook live video event to announce a planned broadcast. A general calendar event that collects RSVPs does not set up the broadcast for you.

You need:

  • Facebook access to the Page hosting the show. Full or partial control can manage Page events. Task access alone does not let you switch into the Page for this procedure. See About Facebook Page access.
  • An account and Page eligible for Facebook Live. Meta currently requires an account at least 60 days old and a Page with at least 100 followers. Meeting those requirements does not confirm your account’s current access or restrictions. See About Facebook Live.
  • An event name, start date and start time. A cover image and description are useful but optional. Use the same announced start date and time as your Sprii campaign.

Create the event on a computer. Events hosted by a Page are public; this flow does not provide a private Page event.

Schedule the live video event

The steps below follow Meta’s current Create a Facebook Live event and Schedule a live video instructions.

  1. In Facebook, switch into the Page hosting the show.
  2. From the Page, click Live video. If you enter through What’s on your mind?, choose Options > Live video.
  3. Confirm that the intended Page is the broadcast destination. Under Create live video event, click Create event.
  4. Use Upload Cover Photo or Choose Illustration to add an announcement image. If you leave it out, Meta says the cover photo is used by default. For cover ideas, see Design a readable cover below.
  5. Enter Event name and Description so viewers know who is hosting, what the show covers and why they might want to watch. For example: Jane’s Flower Shop: spring bouquets, live shopping. Meta’s scheduling instructions allow the description to be left empty.
  6. Choose Start date and Start time. Add an end date and time only if useful for your event.
  7. Check the event’s audience and guest-invitation choice. A Page’s audience is Public. Guests can invite friends is on by default in Meta’s documented flow; keep it on if you want guests to be able to invite others. Allowing invitations does not guarantee attendance, notification delivery or Sprii reminder signup.
  8. Click Next.
  9. Click Create event to schedule it. Meta documents a confirmation popup showing the event’s date and time.

Check the hosting Page, event name, date and time against your planned show. If Facebook shows a time zone, check that too. Meta documents an announcement post when the event is scheduled; that does not guarantee anyone sees it. You can use the event to promote the upcoming show, but creation does not mean the stream has started.

Prepare the actual broadcast

Creating the Facebook event does not create or connect a Sprii campaign. Prepare the campaign and destination separately by following Go live on Facebook with Sprii.

Scheduling is also separate from supplying live video. Meta’s computer flow uses Scheduled broadcasts > your event > Set up live video, then Go live now when ready. Its streaming-software flow can start at the scheduled time once the stream is connected. Do not assume an event alone will broadcast video or that those Facebook controls replace your chosen Sprii streaming setup. See Meta’s event and broadcast instructions.

Promote the event

Promotion is optional.

Design a readable cover

Make the cover useful as an announcement on its own. Include:

  • Your business name or logo
  • The show topic and a clear sign that it is a live show
  • The date and time, readable on a phone
  • The host or the products in focus

Avoid crowding the image with every offer. A design tool’s Facebook event cover template can help with the layout. Check that important text remains readable when the image is small.

Plan how people will find the event

Create the event early enough for your own promotion plan.

Include the event link in relevant social posts, a website placement or a newsletter. Give people a clear reason to watch and a simple next action, such as viewing the event details. Check that the link opens the intended event and Page before sharing it.

Consider paid promotion where it fits your audience and budget. Check Facebook’s current ad options before planning paid activity. See Meta’s Live event advice.

Use event discussion deliberately

If you use event-discussion posts, introduce the host, explain how Live Shopping works or tease products. Public-event settings such as Only hosts can post and Posts must be approved by host affect who can contribute. Check those settings before asking viewers to post. See Facebook event settings.

Keep Sprii signup and automation separate

Creating a Facebook event does not connect its discussion to Sprii reminders or competitions. A separate Page post about the event can be handled by Sprii when that post is connected to a campaign. Follow Connect a social media post to Sprii when Sprii should act on comments.

An event response or invitation is not acceptance of a Sprii reminder subscription. For a reminder list, use the invitation and opt-in journey in Set up reminders.

Facebook controls event distribution and notifications. Avoid promising a reminder at a particular time or that every interested viewer receives one. An event is one useful promotion surface; reach, attendance and sales depend on what people see and choose to do.


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