Creating a Facebook Live event for your shopping show is essential. This article provides tips and best practices to help you attract more viewers.
Last updated: January 2024
Applies to: All Sprii users
💡 Top takeaways
It is essential to create a Facebook Live event for your shopping show to attract more viewers. This article offers tips and best practices to help you create a successful event.
Table of contents
What is a Facebook live event and what do you need it for?
How to create an event in Facebook for your live shopping show
How to make your Facebook event stand out
Educate your viewers about live shopping in the event discussion
Tease your offers or competitions
Promote your Facebook live event
On Facebook and other social channels
When to create your Facebook live event
When and how often to promote your Facebook event
Other relevant reads
What is a Facebook live event and what do you need it for?
A Facebook Live event is an exciting opportunity on Facebook to connect with your audience and generate leads. By creating an event, users can indicate their interest by selecting 'Going' or 'Interested' and will receive notifications for any updates you post. Additionally, interested users will receive a notification one hour before the event starts and when the live video begins broadcasting to increase the number of viewers. These notifications are sent automatically.
For Sprii users, creating a Facebook Live event is essential for gathering leads and building excitement. Without providing specific details about your upcoming show, it can be challenging to remind people of the schedule.
This event serves as one of the only and most effective ways to collect leads for your live shopping show, making it a top priority.
How to create an event in Facebook for your live shopping show
If you want to learn how to create a Facebook Live event, Facebook has a helpful guide that you can check out. Click here to read Facebook's guide to Live events.
How to make your Facebook event stand out
Write spot-on copy
Make sure your content is engaging and informative, explaining what the event is all about and what attendees can expect. This not only provides valuable information for those signing up, but also helps Facebook's algorithm identify and connect you with even more relevant users who have the opportunity to join the event organically.
Make an appealing cover photo
The cover photo for the live shopping event should showcase your host(s), highlight exclusive offers and selling points (USP's), prominently display your logo, feature an eye-catching header, indicate that it is a live show, and clearly state the event date and time.
Here's an example of how to include it all in one attention-grabbing cover photo:
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Learn more in our 10-day promotion playbook.
Educate your viewers about live shopping in the event discussion
If you or your viewers are new to the world of live shopping, it's a fantastic idea to educate your viewers about how live shopping works. You can create a post that explains how to shop during the live show, how long it will last, and other important details.
Important to note
Be aware that Sprii can't read and react to comments made on a post within the event. For instance, this means that you can't create a live reminder campaign or competitions within the event.
Use videos to create hype
Create and share a couple of engaging 20-second videos where your host(s) provide insights about the live shopping show, share behind-the-scenes content, or anything that you think will excite the viewers. Aim to make it as personal as possible.
Tease your offers or competitions
Generate excitement among your viewers by creating posts in your event that tease offers or competitions. For example, you can blur an image of a specific product and have the event attendees guess which product it is. If someone guesses correctly, you can then create a new post with an image without blur and reveal the price of the product for the event.
Always tease the viewers with one or more rewards for the competitions. This will generate hype and encourage as many participants as possible to join your live event and competitions.
Promote your Facebook Live event
Promoting your Facebook Live event is crucial to maximize attendance. It's important to keep in mind that people who have shown interest in the event will receive notifications, helping to keep the event top-of-mind. Promoting your Facebook Live event is a cost-effective way to attract as many viewers as possible to your live show.
On Facebook and other social channels
To create a buzz around your live event, make sure to create captivating posts, whether they're videos or images. Don't forget to include a clear call-to-action (CTA) that directs users to the Facebook Live event. If you're looking for inspiration and examples on how to create engaging posts on your social media channels, be sure to check out our 10-day promotion plan. Additionally, we recommend leveraging stories and other features to enhance the reach and impact of your live shopping event.
On your website
Add a banner to your website that guides visitors to your Facebook event. Since your website visitors already express interest in your brand and products by exploring your site, this is a powerful way to direct your current marketing efforts towards your Facebook Live event.
In newsletters
You can also apply the same principle to your newsletters by including a captivating banner that promotes your live shopping event. Make sure to feature a clear call-to-action (CTA) that encourages recipients to join the Facebook Live event. Consider creating a targeted newsletter campaign specifically designed to guide your subscribers to the Facebook Live event. Since they're already on your newsletter list, there is a higher likelihood of them finding the live shopping event intriguing and participating.
In paid advertisement
Paid advertising is an excellent way to promote your Facebook Live event and reach individuals who may not currently be engaging with your company. It offers a range of options to expand your event's reach and attract a wider audience.
The perfect timing
When to create your Facebook Live event
We recommend to create the Facebook Live event at least 14 days before the date of your live show. This will allow ample time to maximize the potential of attracting attendees to the Facebook Live event.
When and how often to promote your Facebook event
Check out our 10-day promotion playbook for some inspiration on when and how frequently you should promote your Facebook Live event.