The live reminder allows your followers to sign up to live notifications in Messenger or Instagram DMs when you go live. Use it to attract more viewers for your live shows.
Last updated: December 2023
Applies to: All Sprii users
Category: Speed up your success
Reference: How to set up your live reminder plugin
💡 Top takeaways
Discover valuable insights and strategies to increase the number of subscribers to your Live reminder notifications in this comprehensive guide. Explore tips, tricks, and best practices that will inspire you to grow your subscriber list effectively.
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Why you should grow your live reminder list
The live reminder list is a valuable tool to utilize and expand. By increasing the number of viewers who join your live events, you also increase your potential customer base. The live reminder feature allows customers to receive notifications when you are live, which offers several benefits:
1. Building a loyal following: The live reminder helps you establish a base of dedicated followers who are interested in joining your live events.
2. Algorithm recognition: When a large number of people join your live event within the first few minutes, the algorithm recognizes it as an engaging live stream and shares it with more people. This can significantly increase the number of viewers.
3. Continuous notifications: Once viewers join your live reminder list, they will receive notifications every time you go live until they choose to unsubscribe.
The live reminder is an effective tool because people tend to pay more attention to their message inbox, where they communicate with friends and family, compared to regular notifications on social media.
Opportunities to grow your live reminder list
During a live shopping event
During a live show, take advantage of the opportunity to promote the invitation request word and live reminder. This is the perfect time to attract individuals who are interested in your content, encourage them to join your list, and build a dedicated following.
With a static image post
One of the most powerful strategies for promoting your event is to share images that are relevant to your live content. When creating these posts, make sure to seize the opportunity to promote the invitation request word and the live reminder service.
We recommend making the creative very personal. Here are some tips and tricks to do that:
1. Use your host(s) in the creative.
2. Talk directly to your followers.
4. If possible then write the invitation request word directly on the creative.
5. Make sure to emphasize why they should sign up for the live reminder.
Here's a sample caption you can use for a live reminder campaign:
"Hey there! We've got an awesome live shopping event happening this Thursday and we'd love to have you join us. If you always want to know when we go live, just drop a comment with *insert invitation request word*. Can't wait to see you there!"
How to do it
The image post must be connected to Sprii to be able to collect sign up for your Live reminder. This can be done in two ways:
- Create the image post campaign with all content in the Sprii platform and post it from here. (Ignore products)
- Create the image post on social media and connect it to any type of campaign in Sprii after it has been published.
Important to note
Sprii cannot react to a Facebook event discussion feed, so don't attempt to activate live reminder signups here. Make sure you only post live reminder campaigns outside of your events and on your page.
With a video post
Creating a short video doesn't have to be complicated or time-consuming. Simply grab your phone and film a quick 10-second video where you mention the important details:
- Date and time for the live event.
- Instructions on how to sign up for the live reminder.
How to do it
The video post must be connected to Sprii to be able to collect sign up for your Live reminder. This can be done in two ways.
- Create the video post campaign with all content in the Sprii platform and post it from here. (Ignore products)
- Create the video post on social media and connect it to any type of campaign in Sprii after it has been published.
With a prerecorded live
Sprii offers a built-in feature that allows you to prerecord a video and schedule it to go "live" at a specific time. This means that for your followers, it will appear as if you are live in the moment. The duration of the "live" video doesn't have to be long, but it's important to mention the date and time of the actual live event. During the prerecorded video, make sure to promote the invitation request word and the live reminder service.
Before the event
It's recommended to create a live reminder post three days before your live event. This provides an opportunity to promote both the event and the live reminder in a single piece of content.
During the event
During your live event, it's crucial to actively promote the live reminder. This is the perfect opportunity to engage with a large audience, many of whom may be interested in joining your future lives. Therefore, it's highly important to inform viewers about the 'invitation request word' while you are live. We recommend mentioning the live reminder and how to sign up for the live reminder at least three times during a live shopping event.
Here's an example of how to promote your live reminder during your live shopping event:
"It's wonderful to have so many of you joining our live event tonight. We're excited to announce that our next live event will be in one week, and if you'd like to receive live notifications for it, simply comment with the *insert invitation request word*"
Don't be afraid to promote the live reminder often. It's a tool that will help you succeed in the live shopping space.
After the event
After your live event is over, you have the opportunity to invite all those who made a reservation to your live reminder list, so they'll be notified the next time you go live. These are customers who have already shown interest in you, and many of them would love to receive a notification when you go live again, so this is a great opportunity.
When the live event is done, you will receive a notification in the top right corner of Sprii, where you can confirm that you would like to invite people from the reservation list to your live reminder list. Don't worry - it won't be sent to people who already replied yes or no in the past.
Spice up your live reminder campaigns
If you want to make signing up for the live reminder more attractive for your customers, you can consider adding a competition to it. This way, you can offer additional benefits to your audience and make the live reminder more appealing.
Here's an example of what to write or say when connecting a competition to your live reminder:
"Comment with *the invitation request word* to enter for a chance to win a prize. A winner will be selected randomly from the comments and announced first during the event."
To enhance the excitement and entice more people to participate in the live event, make sure to announce the winner during the actual live event. This will provide an additional incentive for people to join and engage in the live experience.
Change of copy
It's important to keep your copy on your live reminder invites interesting. A good tip is to change the copy from time to time to avoid that customers start ignoring your live reminder messages.
This can be done under the live reminder plugin settings.
If you haven't set up the live reminder plugin yet, this is the first step. Click here to learn how to set up the live reminder plugin