What is the missing attributes feature

Last updated: January 2026
Applies to: All Sprii users
Category: Automate your setup

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How to edit variants

How does it work?

The missing attribute feature is always active so you don't miss potential sales.

This feature prompts customers to select their preferred product variant when placing an order, even if they forget to specify details like color, size, or other options.

Let's illustrate with an example.

In the image below we have a product added to a Sprii campaign with 3 variants (sizes):
S, M & L.

For a customer to buy this, they should comment "shop 100" followed by their size, e.g., "shop 100 L".

If a customer would forget the size and just write "shop 100", the system follows up with customers via private messages to inquire about their preferred size, even if they forget to specify it when placing an order. This ensures that all orders are captured accurately and helps enhance the overall shopping experience for users.

Once they've picked the correct size in their private messages, they will immediately get a link to checkout and can complete their order as normal. See the process in the video below.

The feature is very useful for products where the variants are long or difficult to write!