Make sure your variant buy codes are easy to spell and remember to ensure that your viewers put in their orders correctly. Missed sales are the worst!
Last updated: June 2025
Applies to: All Sprii users
Category: FAQ & Guides
💡 Top take-aways
It's important that your variants have simple buy codes, so they're easy to write in a comment when placing an order. You can easily change the buy codes of your attributes either in a campaign or in your page settings.
Table of contents
What are variants and why are they important?
How to edit your variant names (in a campaign)
How to edit variants in bulk (in your page settings)
What are Variants and why are they important?
Variants are the different options available for a product, such as colour or size.
Each variant can have different attributes like a name like “Indigo Blue” or “Small.” In addition, it has a buy code — this is the word your viewers type in a comment to select a specific variant of the product, such as “blue” or “s.”
The attribute name and buy code does not have to be the same. What matters is that the buy codes are short, simple, and easy to remember, so your customers can quickly choose the right variant when ordering.
You can easily edit attribute names and buy codes - either directly in a campaign or in your page settings.
How to edit your attribute buy codes (in a campaign)
Watch this short video to learn how to edit attribute buy codes or read our step-by-step guide below.
Here is an example of four variants of a product, which can easily be made shorter and easier for customers to remember. To avoid typos and mistakes, we'd suggest changing the variant buy codes like this:
desert brown → brown
indigo blue → blue
strawberry red → red
sunflower yellow → yellow.
Step 1
In your campaign, go to Products in the navigation bar on the left. Click on the product that has variants you wish to edit.
Step 2
Go to the tab Variants and click on the purple variant search term that you want to edit. Here, we clicked on "indigo blue" and changed the search term to "blue."
Step 3
Click Edit to save your changes. Be aware that the changes you make here will take immediate effect on all products in the campaign that use this variant.
How to edit variants in bulk (in your page settings)
As mentioned, you're also able to edit all of your variants in the page settings.
Step 1
Go to your page settings and click on Product attributes.
Step 2
Here, you can quickly edit all your variants by clicking on the buy code you want to change and type in your desired code for the variant.
In the image, you can see that we updated the buy codes for all four variants, so they're now called blue, yellow, red, and brown. Now, viewers can more easily place an order during your live show, as the search terms are short and simple.