Make sure your variant search terms are easy to spell and remember to ensure that your viewers put in their orders correctly. Missed sales are the worst!
Last updated: January 2024
Applies to: All Sprii users
💡 Top take-aways
It's important that your variants have simple search terms, so they're easy to write in a comment when placing an order. You can easily change the search terms of your variants either in a campaign or in your page settings.
Table of contents
What are variants and why are they important?
How to edit your variant names (in a campaign)
How to edit variants in bulk (in your page settings)
What are variants and why are they important?
Variants refer to different options for a product such as color and size.
The variants have names such as "indigo blue" or "small." Additionally, the variants have search words, which are the words your viewers type in the comment to specify what product they want to order. For instance, "blue" or "s".
The variant name and search term don't have to be the same. It's important that your search terms are simple and easy to remember so your customers can easily specify their desired variant when placing an order.
You can easily edit the search terms within a campaign or in your page settings.
How to edit your variant search terms (in a campaign)
Watch this short video to learn how to edit variant search terms or read our step-by-step guide below.
Here is an example of four variants of a product, which can easily be made shorter and easier for customers to remember. To avoid typos and mistakes, we'd suggest changing the variant search terms like this:
desert brown → brown
indigo blue → blue
strawberry red → red
sunflower yellow → yellow.
Step 1
In your campaign, go to Products in the navigation bar on the left. Click on the product that has variants you wish to edit.
Step 2
Go to the tab Variants and click on the purple variant search term that you want to edit. Here, we clicked on "indigo blue" and changed the search term to "blue."
Step 3
Click Edit to save your changes. Be aware that the changes you make here will take immediate effect on all products in the campaign that use this variant.
How to edit variants in bulk (in your page settings)
As mentioned, you're also able to edit all of your variants in the page settings.
Step 1
Go to your page settings and click on Product attributes.
Step 2
Here, you can quickly edit all your variants by clicking on the search term you want to change and type in your desired search term for the variant.
In the image, you can see that we updated the search terms for all four variants, so they're now called blue, yellow, red, and brown. Now, viewers can more easily place an order during your live show, as the search terms are short and simple.