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Repurpose an Instagram Live as a reel

Share your finished live show from Instagram and check its connection to Sprii.

YOU WILL LEARN

How to publish your live show's replay as a reel and connect it to the same Sprii campaign, so followers who missed the show can still watch and comment.

Post the reel within one hour after your live show so Sprii can connect it automatically. Then check the campaign. Instagram's processing can stop the reel from being matched in time, and you can connect it by hand if it is missing.

Publish the reel in Instagram

Before your show, check that Save Live to Archive is enabled in Instagram if you want to use the archive route.

  1. On your phone, open your Instagram profile and its Menu, then tap Archive.
  2. Open the archive selector at the top and choose Live archive.
  3. Select the finished broadcast and tap Share. This opens the reel publishing screen.
  4. Write the caption. To choose a different cover, tap Edit cover before you publish.
  5. Tap Share to publish the reel. See Instagram's archive-sharing instructions.

You can also choose Share as reel straight after you end the live in Instagram. The reel does not include the likes or comments from the original live. Instagram does not let you edit or trim the live video before sharing it as a replay.

To keep a local copy, tap Download after the live ends. Downloading saves the video to your camera roll; it does not publish a reel or connect it to Sprii.

Check the connection in Sprii

  1. In Sprii, open the Live Shopping campaign for the show and go to Channels Channels campaign step, selected
  2. Look under Connect to existing posts. If the reel is listed, you are done. If it is missing, continue with the next steps.
  3. Click Add Instagram Post.

    Connect to existing posts with the Add Facebook Post and Add Instagram Post buttons
  4. Find the published reel in the list and click Add on its row.

    Representative Instagram reel row in Add Instagram Post list with Add button
  5. If Process past comments appears, choose Yes, process comments to handle the comments the reel already has, or Don't process past comments to leave them.

    Process past comments dialog with both choices
  6. Check that the reel now appears under Connect to existing posts.

If the reel is not in the list yet, check that it has been published on Instagram and open the list again. You do not need to wait a set time before connecting it by hand. For more detail, see Connect a social media post to Sprii.

Limitations

  • Publishing the reel happens in Instagram. Sprii does not control when the live archive is available, publication delays or Instagram's timestamps.
  • Posting within one hour is the practical rule, not a guarantee that Instagram makes the reel available to Sprii in time. Keep the campaign's scheduled live times in line with your actual show, and check the result.
  • Connecting the reel keeps the orders already on the campaign. Processing past comments is a separate choice.


Need help? Contact Sprii Support