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Set up Link tracking

Add UTM parameters to the links Sprii sends so your analytics tool can see the traffic they bring.

YOU WILL LEARN

How to turn on Link tracking and choose the UTM values Sprii adds to its links.

BEFORE YOU START

  • An analytics tool, such as Google Analytics, already set up to read UTM parameters on your webshop
  • A webshop that is not on DanDomain Hosted. Link tracking does not work with that integration.

Set it up

  1. In Sprii, go to Page settings Page settings in the main menu > Plugins Plugins in Page settings
  2. Find the Link Tracking card and click Configure.

    The Link Tracking card in Plugins with its Configure button
  3. Click Activate plugin.

    Link tracking settings before activation: utm_source and utm_medium fields, the Add name of campaign to url (utm_campaign) checkbox, and the Activate plugin and Close buttons
  4. Enter utm_source, the source you want your analytics tool to record, for example sprii.
  5. Enter utm_medium, the marketing medium you want it to record, for example live. Use values that match the naming you already use in your analytics tool.
  6. Keep Add name of campaign to url (utm_campaign) selected to see which campaign sent the traffic. It is selected by default. Clear it to keep the campaign name out of the links.
  7. Click Save Save button

    Save appears once you have activated the plugin or changed a value. Nothing is stored until you click it. If you close the window with changes unsaved, they are discarded.

Link tracking is on. The card shows a check mark.

The Link Tracking card with an orange check mark, meaning the plugin is active

Limitations

  • Source and medium apply to the whole Page, including Facebook and Instagram. They cannot differ per campaign or platform. Only the optional campaign name varies.
  • Saved values are added to links Sprii generates from then on, for existing and new campaigns. Links already generated or sent are not changed.
  • Sprii adds the parameters. How the traffic is reported and attributed is up to your analytics tool.
  • Links keep any URL parameters they already have when Sprii adds the UTM values.


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