Sell through Instagram Stories
Let followers buy by replying to your Instagram Story with a product's buy code.
YOU WILL LEARN
How to set up a campaign so eligible replies to your Instagram Story can become reservations in Sprii.
BEFORE YOU START
- Your Instagram account connected to your Facebook Page in Sprii, with message access allowed on Instagram. See Connect Meta to Sprii.
- A campaign for the products you want to sell. See Set up a Live Shopping campaign.
- In Sprii, open the campaign and go to Products
. Add the products you want to sell. - Give each product a distinct buy code. Open the product details, type a code in Add buy codes, then click Add or press Enter.
Check that the code appears below the field, then click Save
Alternatively, use the campaign's Buy codes dropdown to assign numbers or letters; that action saves immediately.
- Go to Setup
> Advanced. Turn on Message inbox campaign
. The change saves immediately. - In Instagram, create a Story with your product photo or video. Use Text to tell viewers which code to send as a private reply, for example: Reply to this Story with [your buy code] to order. Use the actual code assigned to that product.
- Tap Your Story to publish. See Instagram's Story instructions for the current creation steps.
Sprii can match eligible Story replies to products in this campaign. If a required option is missing, the shopper must choose it before the reservation is recorded.
Limitations
Important: Only one campaign per Sprii Page can have Message inbox campaign active. Turning it on for another campaign clears it from the previous one. It also clears when the campaign expires. Check which campaign should receive messages before publishing.
- A Story reply is a direct message. Story comments do not use this ordering route.
- Instagram message access and Meta's messaging rules control whether Sprii receives and can answer a reply. See Troubleshoot Instagram direct messages.
- If two products can match the same reply, the intended product can be ambiguous. Check the campaign's codes before putting them in a Story.
Need help? Contact Sprii Support