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Set up Unique Messages

Replace one campaign product’s normal reservation reply with a message and destination chosen for that product.

Before you start

Have a Live Shopping campaign with the product added. See Set up a Live Shopping campaign.

A Unique Message replaces the usual reply for that product and response type. It is not an extra message alongside the normal reply. Other campaign products, including the same product in another campaign, keep their own replies.

Choose the reply

  1. In Sprii, go to Campaigns Campaigns selected in Sprii navigation

    Open the intended campaign and go to Products Products step selected in the campaign
  2. Open the menu on the product row and choose Unique messages.

    Campaign product menu with Unique Messages action
  3. In Product Replies, choose the Reservation tab. Use the Private reply column. Private reply is the direct message; Public reply is visible in the comment feed.

    Compact Product Replies with Reservation selected, separate Public reply and Private reply columns, their Add reply controls, and outer Close
  4. Under Private reply, click Add reply if no reply is set. If the message editor does not open directly, click the resulting reply field. To change an existing reply, click its reply field. In the New text editor, write the product-specific reply and click Save to return to Product Replies.

    New text reply editor showing an illustrative collection reply, Insert tokens, shopper preview, Cancel and disabled Save before editing

    The collection reply shown is an illustrative example, not a Sprii default. Save becomes available after you write or change the reply. %url% uses the URL stored on this campaign product; set that destination as described below.

Choose the shopper’s destination

To set the destination for %url% or an optional URL button, first click Close in Product Replies. Open the same product row’s menu, choose Edit, switch URL to Custom if it currently uses the webshop value, and enter the destination you want. Click Save and close, or click Save Save button and then close the product editor. Reopen the same product’s Unique messages. The Product Replies dialog does not have a separate destination-URL field.

Edit product panel with URL set to Custom, an empty URL field, and Cancel, Save and Save and close

For an optional button, choose under Message buttons:

  • URL to open the URL stored on the campaign product. This can lead to a collection, a newsletter signup page or a product outside your webshop integration.
  • Checkout to open the shopper’s checkout link.

Enter Button text for the caption the shopper sees. A button without a caption is not shown.

Private reply with Message buttons dropdown and empty Button text field

Message buttons options showing URL and Checkout

After you save the text editor, Product Replies updates automatically. Button choices update when selected; click outside Button text after editing it. Click Close. Reload the campaign, then reopen the same product’s Unique messages to check that the text and choices were saved. Product Replies itself has no separate Save action.

After setup

Sprii uses your product-specific text for that product’s Reservation private reply. It attempts to send the reply when a matching Facebook or Instagram interaction triggers that response. A comment alone does not guarantee a reservation or a delivered message. Meta’s rules can prevent delivery of the reply or its button.

A collection or newsletter link is a destination; adding it does not import a collection into Sprii or subscribe someone to a newsletter. A product link outside the integration does not make that product part of the integrated catalog. Do not assume a link-sharing product requires a zero price or unlimited inventory.


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