Stream to Instagram with Live Producer

Instagram streaming with Live Producer is pretty simple if you follow these steps.

Last updated: April 2024
Applies to: Business subscriptions
Category: Get started

Table of contents

Prepare the stream

Going live

Comment management

Ending the stream

Saving your live video as a reel

External reference

Other relevant reads
Live shopping on Instagram

Read the step-by-step guide below the video.

Prepare the stream

Step 1: From the streaming tab in your campaign settings, add the Instagram destination.

Step 2: You will be asked to provide 2 pieces of information that are found on your Instagram page, so open Instagram.

Step 3: Set up the live stream on your Instagram account and copy the details back to the streaming setting in Sprii:

1. Create a live
2. Add a name to the stream and choose "public"
3. Copy the two keys to Sprii
4. Don't close the Instagram window (Important)

Watch video:

Going live

Start setting up the actual video feed 10 minutes before the scheduled start time.

Step 1: Activate the "Before Show" overlay from your control center.

Step 2: Start streaming from the "Sprii Host App" (or other external source if implemented).

If Facebook is added as a destination, this stream will start without any extra steps. But for Instagram, there is one more step to do.

Step 3: Go to your Instagram window/tab and confirm you see the video preview. It should be visible 20 sec after you see the "Before Show" in the "Sprii Host App".

Now click "Go Live"

That's it - You are now live at selected destinations

When ready, all you need to do is:

1. Unmute your mic.
2. Stop the Before Show overlay in the Control Center.
3. Start engaging.
   

Comment management

You can reply to comments from within the Sprii Campaign Control Center

Ending the stream

When you wish to end the stream, just follow these steps

Step 1: End stream from "Host App" on mobile device or in the control center

Step 2: End stream from the Instagram window where the setup was made. If you forget, don't worry. The stream will stop 5 min after step 1 if not done manually.

Saving your live video as a reel (from the Instagram app)

You can share your completed broadcast from within the Live Archive on Instagram. To access the Live Archive:

1. While on your profile tap the menu (3 horizontal lines) button in the top right corner.
2. Within this menu, tap the Archive button.
3. Tap the dropdown at the top of the screen and switch from “Stories Archive” to “Live Archive.”
4. You will then see your past completed live videos and be able to share to Instagram or download to your device.

    

External reference

Read more about the features of Instagram live producer from Instagram

https://about.instagram.com/blog/tips-and-tricks/instagram-live-producer