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Stream to Instagram from Sprii

Instagram streaming is pretty simple if you follow these steps

Last updated: April 2024
Applies to: Business subscriptions
Category: Get started

💡 Top takeaways

How to prepare Instagram as a streaming destination and how to start and stop the stream

Table of contents

Prepare the stream

Going live

Comment management

Ending the stream

Saving your live video as a reel

External reference

Read the step-by-step guide below the video

Prepare the stream


Do not prepare the stream settings more than 2 hours before the event starts as they will expire. 


Stream setup on Instagram cannot be done from the mobile app. It must be done via the browser version for Instagram


Step 1: From the streaming tab in your campaign settings, add the Instagram destination.

Page settings (2)

Step 2: You will be asked to provide 2 pieces of information that are found on your Instagram page, so open Instagram.

Page settings-1

Step 3: Set up the live stream on your Instagram account and copy the details back to the streaming setting in Sprii:

  1. Create a live
  2. Add a name to the stream and choose "public"
  3. Copy the two keys to Sprii
  4. Don't close the Instagram window (Important)

    Watch video:


The stream key is not static, and will refresh each time you use Live Producer

With these 3 steps described above you are ready to go live as described in the next section


Going live

Start setting up the actual video feed 10 minutes before the scheduled start time.

Step 1: Activate the "Before Show" overlay from your control centre

Page settings-2

Step 2: Start streaming from the "Sprii Host App" (or other external source if implemented)

If Facebook is added as a destination, this stream will start without any extra steps. But for Instagram, there is one more step to do.

Step 3: Go to your Instagram window/tab and confirm you see the video preview. It should be visible 20 sec after you see the "Before Show" in the "Sprii Host App"

Now click "Go Live"

Page settings (3)That's it - You are now live at selected destinations

When ready, all you need to do is:

  1. Unmute your mic.
  2. Stop the Before Show overlay in the Control Center.
  3. Start engaging.

Comment management

You can reply to comments from within the Sprii Campaign Control Centre

Ending the stream

When you wish to end the stream, just follow these steps

Step 1: End stream from "Host App" on mobile device or in the control centre

Step 2: End stream from the Instagram window where the setup was made. If you forget, don't worry. The stream will stop 5 min after step 1 if not done manually.

Page settings (4)

Saving your live video as a reel (from the Instagram app)

You can share your completed broadcast from within the Live Archive on Instagram. To access the Live Archive:

  1. While on your profile tap the menu (3 horizontal lines) button in the top right corner.
  2. Within this menu, tap the Archive button.
  3. Tap the dropdown at the top of the screen and switch from “Stories Archive” to “Live Archive.”
  4. You will then see your past completed live videos and be able to share to Instagram or download to your device.


If the video is posted within 30 minutes of the scheduled end time of the live event, the post will automatically connect to the Sprii Campaign, enabling continued shopping on demand.

External reference

Read more about the features of Instagram live producer from Instagram