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Create Sendout groups and messages

Build opt-in groups on your Page, then send or schedule a message to one of them.

YOU WILL LEARN

How to create a subscription group and send a Sendout to the people in it.

BEFORE YOU START

Create a subscription group

  1. In Sprii, go to Sendouts Sendouts selected in Sprii navigation

    Note: Sendouts is available only when enabled for your Page.
  2. Click Manage Subscribers.

    Manage Subscribers view with group controls
  3. Click New Subscription Group. Enter Group name and Invitation trigger word or phrase. Give each group a distinct trigger so invitations do not overlap.

    New Subscription Group with blank Group name and Invitation trigger word or phrase fields and the required-trigger warning
  4. Under Sign-up invitation, use Add message to write the invitation, or Add suggested message to start from the supplied example. Also configure Confirmation message for successful subscription. These messages invite the shopper to accept the group subscription and then confirm it.

    Sign-up invitation and Confirmation message for successful subscription with Add message and Add suggested message controls and the incomplete invitation warning

    Complete the required messages before saving. To leave an edited group without saving, use Cancel.
  5. Accept any required terms and click Save Save button for saving the completed subscription group

    Finish saving the group before creating a sendout. Close Manage Subscribers to return to Sendouts.

Create and send a message

  1. Click New sendout. Enter Name for your internal reference, choose Subscription group, and write Message content. Add an image if useful.

    Create sendout form with Name, schedule, group, image and message fields
  2. Under Message action, leave No button selected or choose Go to webpage and enter Button text and URL. For a file, choose Open file, upload a PDF of up to 100 MB and enter the button text. Fill in Unsubscribe button label for leaving this group. Leave Test mode off to target the full group; when enabled, it restricts the audience to designated test recipients.

    Message action choices with blank Button text, URL and Unsubscribe button label fields and Test mode off
  3. To schedule it, set Send date and time. To keep it as a draft for manual sending, leave the date empty.

    Important for older copies: If a sendout copied before 6 October 2026 has a send date but still shows Draft, do not click Send now; it may already be queued. Ask Sprii Support to correct it.
  4. Click Create. This saves the sendout; a scheduled sendout waits for its time. To send a draft immediately, find it in the overview, click Send now Send now action

    Confirm to send the message.
  5. Check the status and Sent count in the overview.

    Sendouts overview detail showing Draft and Sent statuses with Sent statistics

    Note: Sent counts messages accepted by the messaging provider; it does not prove delivery or reading. The Sendouts list no longer shows Clicked, and the dashboard no longer shows Clicked or Open Rate. Earlier figures remain stored. Direct website links are no longer tracked, while file attachments still use Sprii links.

A Sendout goes to whoever is in the group when sending starts, not to whoever was in it when you wrote the message.

Your group is saved, and the sendout is available in the overview with its current status.

Limitations

Important: Sending a Sendout again sends it to everyone in the group at that moment, including the people who already received it. Sprii does not check who has had it. See Reduce spam risk in customer messages.

  • Sendout groups belong to one Page. This guide uses a comment on connected Facebook or Instagram content to request a sign-up invitation. Commenting the word is not itself acceptance of the group subscription.
  • Sprii starts scheduled sending at the chosen time. The messaging provider controls whether messages reach the recipients.
  • Unsubscribing removes someone from that one group. Someone in several groups leaves each of them separately.
  • Repeated send failures can drop someone's opt-in for that group.


Need help? Contact Sprii Support