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Go live with a creator

Work with an outside creator, so your live show also goes out on their channels.

Set up a show with an outside creator: the creator supplies a collaboration token, your brand accepts it, and you assign the creator to the intended campaign. You then select destinations on your brand's master campaign.

For Pages your own business owns, use Connect a campaign across multiple owned accounts.

Before you start

  • Creator: complete Content Creator account setup, connect the social Pages you intend to use, and give the brand a valid collaboration token. Keep the permissions and streaming setup for those Pages ready.
  • Brand: have permission to manage the intended Page's collaborations and campaign. Collaborations must be enabled for that Page. Prepare the Live Shopping campaign you will use.

Brand: accept the token

  1. On the intended brand Page, open Page settings Page settings in Sprii’s main menu > Collaborations Collaborations in Page settings
  2. Enter the creator's token and click Accept token invitation. Check that the creator appears in your collaborations before assigning the show.

    Accept token invitation form with Enter token field and confirmation button

Token acceptance connects the Pages; it does not assign the creator to every campaign. An expired token or one with no uses remaining cannot complete the assignment.

Brand: assign the creator to the show

  1. Open the intended brand campaign from Campaigns Campaigns in Sprii’s main menu. Under Actions, choose Collaborate with....

    Campaign Actions menu with Connect to and Collaborate with options
  2. Choose the creator in Select collaborator, then click Start collaboration.

    Select collaborator dialog with example creator and Start collaboration button

This creates the creator's linked campaign. Despite the button's name, it does not start a live broadcast.

Brand: choose destinations before going live

  1. On your brand's master campaign, open Streaming Streaming on the campaign > Streaming Destinations.
  2. Select the creator's connected Facebook Page and any other intended destinations available on this campaign. Each selection saves automatically.

    Streaming Destinations example with Facebook Page selected and Instagram Producer unselected

Check the selected rows before the show. The picture is an example, not proof that your creator is selected or ready on every platform. If the creator's Facebook destination is missing, have the creator check their Page connection. Accepting a token alone does not make destinations available.

The creator's channels stay connected to their own Page, but destination controls on the linked child campaign are disabled. Manage selections on the brand's master campaign. These steps finish collaboration setup; start the broadcast separately from the master using your chosen streaming method.


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