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Send an abandoned cart reminder

Select unpaid reservations and send a manual reminder from the campaign’s Orders view.

Before you start

Use this guide to prepare a manual message about unpaid reservations in a specific campaign. The automatic Abandoned Cart plugin has its own setup and sending rules.

Check that the reservations are still unpaid. Send only a relevant reminder to shoppers you have permission to contact. A Facebook or Instagram order is a candidate for this action, not proof that the shopper can receive the message.

Meta’s rules apply to both text-only and linked reminders:

  • A normal message requires the shopper to have messaged your Facebook Page or Instagram account within the last 24 hours. A reservation comment alone does not open that conversation window.
  • Sprii can also try a private reply to a reservation comment. Meta allows only one private reply per comment, within 7 days of the comment. If the comment has already received a private reply, it cannot receive another reminder through that route. For Instagram Live comments, private replies are allowed only during the broadcast.

Sprii does not check these conditions before submitting the reminder. Do not treat an unpaid reservation as a completed purchase or permission to message outside Meta’s allowed routes.

Choose the orders

  1. Go to Campaigns Campaigns selected in Sprii navigation
  2. Find the intended campaign and choose Open > Orders.

    Campaign card showing Open and Orders actions
  3. Narrow the list to the unpaid reservations you want to remind. New can help you find them; it is not required by the message action.
  4. Select the intended order rows if you want to message only those orders.

    Orders list showing the New filter and two selected order rows

With selected rows, the action uses those rows within the current filter. With no rows selected, it uses the entire filtered set, not just the rows on the current screen. Check the campaign, filters and selection before opening the message.

Prepare the reminder

  1. Choose Action > Send message.

    Orders Action menu with Send message option
  2. Enter the reminder in Message. For example: “Your reserved products are ready to check out.”
  3. To add each shopper’s checkout link, select Include link? and choose Checkout in Message Buttons.
  4. When Include link? is on, enter Button text (up to 20 characters), such as Go to checkout. This field is required for the linked message. Leave Include link? off for text only.

    Send message composer with three candidate customers, Include link checked, Message Buttons set to Checkout, required Button text and Send

The pictures are separate examples. The Orders picture has two selected rows; the composer picture illustrates three candidate orders.

Check and send

The heading Send message to [number] customers counts candidate orders, not unique eligible recipients or delivered messages. Several orders can belong to the same shopper. Orders from sources other than Facebook or Instagram are skipped.

  1. Check the campaign, filters, selected orders and message one last time.
  2. Choose Send to submit the reminder. Choose Cancel to leave without sending.

After Sprii accepts the request, the composer closes and displays Messages are being sent. A separate warning can identify orders skipped because they are not from Facebook or Instagram. These notices confirm submission, not delivery. Sprii records failed sends on the affected orders; the composer does not show individual delivery outcomes.

Limits

  • Meta’s messaging rules can prevent a shopper from receiving either a text-only or linked reminder. Sprii does not check every contact restriction before submitting the request. Do not use the candidate count as permission to contact every shopper.
  • Submission, delivery and a shopper reading the message are different outcomes. A reminder does not guarantee a completed checkout.


Need help? Contact Sprii Support